Caring capitalism

The link is to an interview which includes one of the founders of Ben & Jerry’s ice cream.  In the higher level course, when studying ‘theory of the firm’ we generally tend to assume that the objective of the firm is to maximise profits (MC=MR).  But the syllabus also requires you to think about and challenge this assumption, and to think about other objectives they may have including more socially orientated objectives.

BBC radio interview – Can ‘caring capitalism’ work?